Anchanto introduces four new SaaS products and changes its branding to position itself as a leader in global e-commerce technology.
Key Points:
- Anchanto establishes itself as a market leader with a full suite of SaaS applications for retail and supply chain businesses to assist them in bridging e-commerce gaps with the unveiling of four new products.
- Anchanto rebrands its identity to signal the start of a new era and to express its redoubled ambition and scope.
With the introduction of four new products, Anchanto solidifies its position as a market leader by providing a comprehensive suite of SaaS applications for supply chain and retail businesses to help them close e-commerce gaps.
Anchanto changes its branding to mark the beginning of a new era and to convey its increased ambition and scope.
Before becoming a software company, the company ran logistics and e-commerce fulfillment operations for more than six years, giving it the opportunity to comprehend the market and the difficulties its actors faced. The development of Anchanto’s products, Order Management System (SelluSeller) and Warehouse Management System (Wareo), which have been assisting the operations of hundreds of companies around the world, including Fortune 500 companies, used all of this experience.
Four new products from Anchanto have been introduced earlier this month. These were created and engineered with a selected group of customers. The company’s ongoing initiatives to innovate, close e-commerce gaps, and—most importantly—to create integrated solutions with the help of its partners are reflected in these products.
Vaibhav Dabadhe, co-founder and CEO of Anchanto earlier said that in the current era, every kind of commerce is e-commerce. Subsequently, all their customers and prospects are continuously seeking new solutions to manage their evolving business operations. With a total of six products that cater to the entire value chain of logistics and e-commerce, they have managed to build a scalable, modular and integrated solution portfolio for future businesses.
He added that local and international shipping is highly fragmented, and they have seen issues with 3PLs, 4PLs, e-commerce enablers, and companies that run logistics operations on various levels. They struggle to oversee their partners’ performance, manage their customer relationships, and monitor the thousands of orders that are shipped each day.
He said that these issues inspired them to create unique, scalable products that would aid customers in bridging these intricate gaps. Every one of their products is special. There are only parallel workarounds for Anchanto Operations Experience, for instance.
Here is what you can find in the fresh range of Anchanto’s product platforms:
- Anchanto Digital Shelf – created to collect real-time performance information from companies and their rivals for comparison and prompt action.
- Anchanto Control Tower – designed to make it easier for companies using multiple carriers to find and quickly fix supply chain problems.
- Anchanto Operations Experience – created to assist companies in positioning themselves using their technology, lower the cost of white labelling, and hasten B2B onboarding.
- Anchanto Parcel Tracking – created to track packages and give customers real-time tracking information.
Rebranding
The company also disclosed that its decision to rebrand came from a desire to comply its communication with its vision to streamline and link e-commerce operations as well as its ambition to emerge as a top global provider of enterprise e-commerce solutions.
They are extending into new areas and changing their focus from one that is SEA-centric to one that is global. Anchanto is a dynamic, experienced business, and they wished their branding to reflect this as well as the size of the clients they serve.
Anchanto had three distinct brands up until this point: Anchanto, SelluSeller (OMS), and Wareo (WMS). In Asian markets, individual product brands were well-known, but the primary brand was occasionally overshadowed.
They wanted to emphasis the fact that their products are integrative since they were previously only acknowledged individually. This prompted them to revamp their branding and incorporate their genuine vision and messaging.
The technology company has attracted the interest of several markets with its extremely reliable e-commerce and supply chain platforms designed to handle large volumes for enterprise customers. It has recently increased and begun operating in the United Kingdom, France, the United Arab Emirates, South Korea, and is investigating the possibilities of additional Middle Eastern markets.
A huge customer base of Fortune-500 companies, including Panasonic, L’Oréal, HP, DHL Supply Chain, Asendia, Toll Logistics, Decathlon, Fossil, Stanley Black & Decker, NinjaVan, The Body Shop, and others, are served by Anchanto thanks to its market presence. Anchanto anticipates that the introduction of new technology and the growth of its presence will broaden its customer base and raise the bar for e-commerce SaaS technology.
