The business maestro Ghazal Alagh, with no formal education in business, has proved that perseverance, hard work, and good intentions can help you build and grow any business. Pitching your business to potential clients is one of the quintessential factors for your growth. But, sometimes, even the best salesmen or marketers are not able to bag important tenders because of a weak pitch. So, how do you get the perfect pitch that speaks volumes about your business and easily converts leads into sales? In her LinkedIn post on Thursday, Mamaearth’s Co-founder Ghazal Alagh shared some important tips on investment pitching.
She feels that pitching is not simply presenting your business proposition or plan. The way you present your pitch should also give a clear insight into your business vision and conviction. Investors seek founders who are passionate and solution-oriented. If you have a unique business story to narrate, then your investors will definitely get attracted.
Here are 4 valuable tips from Ghazal Alagh that can help you approach potential investors and make them invest in your business:
- Product Market Fit
Ghazal says that investors only want to invest in such products that fit the market. One needs to clearly know and convey their product to the investors to grab their attention.
- Do your Homework
She emphasizes how one should prepare really well and do extensive research before presenting their pitch. Good research work can not only help you get clarity on your business model but give assurance to the investors about your value proposition.
- Be an Excellent Story Teller
Ghazal feels that great pitches require great stories. One should practice their oratory skills and prepare an engaging story that resonates with their business idea. You can use your life experiences in your story and explain how your business idea can solve your problems.
- Share your Vision
Even if you are in the early stages of your business, do not shy away from telling your investors about your great future vision. Even if your future layout is not quite clear, it will give your investors an idea that you would like to be involved in this business in the long run.
These are some important business pitch lessons that every aspiring business person must know. Understand and practice these tips in depth if you are keen to bag a good investment for your business proposal.
