There is always this confusion for business owners about which marketing channels to pick first as nowadays there are several online platforms where you can market your products or services.
You as a business owner may want to target every platform but that’s a bad idea, your customers are not everywhere and even if they are, not all channels can work for you as users’ behavior is different on every platform. For example, if you are selling t-shirts and users are active on LinkedIn, Instagram, and Facebook, you should market your product on Facebook and Instagram because of buying users’ behavior on these two platforms, users mostly spend their free time on these platforms and they might convert as compared to LinkedIn where users are mostly active for their professional goals.
So How Do You Decide That?
- Business Type – Think about your business type, and the industry you are in, do some research about the market, and analyze your competitors as well. This will give you some ideas.
- Business Goals – You may have different goals depending on your mission, vision & values, and can decide on marketing channels accordingly.
- Target Audience – Know about your target audiences well, which channels they are most active on, when they are most active, their demographics & others.
- Budget – Yes, you need the budget to run marketing campaigns, as well as to hire manpower to handle them so considering this is a must.
- Lead Quality – Monitor your marketing campaigns closely which all deliver quality results and where you are wasting money. This data will give you a fair idea of which to continue with and which ones to stop.
