Gone are the days when you would turn to a rich relative to know about the tricks of investing in rich schemes early on in your life. These days, the youth rely on finfluencers – influencers who give real-time and practical advice on how to manage their finances effectively and gain financial freedom as soon as they hit their 30s or 40s. One such finfluencer who created quite a buzz in the market with his amazing finance tips is Mukul Malik. Fondly known as Asset Yogi, one can get access to his golden tips from his YouTube channel – Asset Yogi. He also has a website with a similar name that helps one decode many views around investing. Let’s learn more about this financially wise man.
Initial Days
Mukul Malik hails from the city of Delhi. He was lucky enough to get exposure from all the major metros in India for his education. He completed his schooling in Delhi, and after clearing his IIT entrance, he took a shift in his career by applying at the T.S. Chanakya College of Mumbai to get trained in the merchant navy. He completed his Bachelor in Nautical Science from this college. He then worked as a Navigating Officer inside a ship for 4 years. He then flew to Kolkata to complete his license exams and got a lot of international exposure there.
Later, he decided to complete his MBA at the Great Lakes Institute of Management college in Chennai. After completing his MBA in finance and marketing, he did a corporate job for 5 years. He worked in companies like Larsen $ Turbo, and Lanco in the role of a risk management, finance, marketing, and strategy officer.
Changing Gears
In 2013, he decided to do something on his own. He started working as a freelance digital consultant and sales and marketing consultant for various companies. He continues this till today. He dreams of pursuing his YouTube channel – Asset Yogi full-time in the coming future. He is working on strategies to make his channel financially sustainable.
Start of Asset Yogi
He started with Asset Yogi by opening a website of the same name in 2014. He initially started by uploading quality content related to real estate. At the same time, India saw a major boom in budding YouTubers, especially in the year 2015- 2016. He was also following important links to figure out a way to increase his viewership. He started his YouTube channel Asset Yogi in 2017.
The content at first was in English. But he started getting a lot of requests from his subscribers to deliver content in Hindi. He also realized that there lacked quality content on the internet regarding finance.
He then brought out a major change in the content of his channel by focusing more on finance content and by delivering content in Hindi.
Mission and Vision of Asset Yogi
Malik feels that India lacks financial literacy. On top of that, there is a dearth of resources to educate an average Indian on finances. He took this as his mission to work on improving financial literacy in India by offering quality resources.
As per a report prepared by Mukul Malik, India has less than 24% financial literacy. Developed countries like Canada or USA enjoy a financial literacy of more than 60 to 70%.
While working in his corporate job, he realized that the average man did not own the resources or tools, that they had, to analyze and learn about finances. The main aim of Asset Yogi is not only to create financial literates in India but also to create financial smart people.
Asset Yogi aims to cover topics like personal finance, real estate, shares, mutual funds, banking, loans, the economy, startups, and all other topics that can benefit the common man. Having said so, Malik ensures that the content will always be more practical and not theoretical so that the average man can put the knowledge to use.
Mukul Malik has admitted that he might have limited knowledge in certain fields. He has invited various subject experts to contact him and offer their expert guidance so that the viewers can get maximum benefits.
Tips from Malik on How to Make the Best Use of Asset Yogi Tips
Malik is keen to create playlists of all his videos so that the viewers can refer to them whenever they need. He advises viewers that he can only answer generic financial-related problems, but for specific queries regarding particular locations or personal problems, he feels it is better to take guidance from their local CAs.
Final Thoughts
The Asset Yogi team regularly reads and responds to the maximum number of questions asked by their viewers. Based on maximum similar suggestions or queries, they keep trying to upgrade their channel so as to be beneficial to everyone who wants to get financial advice.
At present, they do not have a very well-thought-of future plan, but they are growing and getting better day after day. At present, he has a followership of more than 35 lakh viewers which is growing by the day.
