We all know how important data is for any business in any industry. Data is like fuel that helps the company grow faster. Having proper data about the prospects helps the company make the right decisions in all departments. They can put in all their efforts in targeting their potential clients only and not just waste their money targeting low quality prospects.
There are many ways we can get our users’ data. Here we will talk about how to get insightful data to improve any business product or service.
Ask Your Existing Customers for Feedback
Your existing customers know your product very well, so asking them for feedback may give you valuable insights into how to improve it.
Conduct Surveys on Social Platforms
Want to know more what your customers think about the products or services you are providing? Running surveys on social platforms especially LinkedIn will help you gather valuable data about your products or services.
Personal Walkthrough
Dedicate some hours to walk yourself through your product to find its good or bad; brainstorm about what features could be helping users and the issues they might face. Act as if you are the customer and using the product for the maximum benefits.
Ask Your Team to Test
Before launching a product, quality tests must be done to check every little issue & fix them, every product company has its quality testing team that does this job. Additionally, ask your employees to use the product and give honest feedback.
Check Analytics
There are a variety of analytics tools available that you can use to monitor users’ behavior when they land on the website, their demography data & more. Some popular analytics tools are GA4, Heatmap tools (Hotjar, Luckyorange), CRM analytics & others.
Social Brand Monitoring
Monitor what is being talked about about your brand across social channels and you can get insights into such data using social monitoring tools. You will have a better idea of what users think about your product.
Team Discussions
Ask different team members in the company to provide feedback after using it. Arrange a demo for them & ask them to use the product using a free account. Ask them to list out questions that may help in the product development.
