Honasa Consumer Ltd. is one of the few multiple-brand companies that saw immense growth and success in just a few years since its inception. Born in 2016, Honasa is today considered one of the largest digital-first personal and beauty care brands in India. As per the revenue reports of FY22, Honasa bagged the topmost position in this segment.
Honasa is the parent company that possesses multiple brands under its umbrella. Out of the various brands, the most premier and flagship brand of Honasa is Mamaearth. Mamaearth manufactures various skincare, beauty, haircare, babycare, etc products that are free from toxins and safe to use. The other brands of Honasa are Derma Co., Aqualogica, BBlunt, Dr. Sheth’s and Ayuga. The following article throws light on Honasa’s brands, current revenue and future plans.
About the Company
Co-founders Varun and Ghazal Alagh launched Honasa Consumer Ltd in 2016 with the inception of their first brand, Mamaearth. Mamaearth was launched with the aim of providing safe and natural baby care and personal care products for newborn babies, toddlers, and mothers. The very good quality products and the ever-increasing demand for chemical-free products led to the fame and popularity of Mamaearth in the Indian market.
Inspired by the success of its flagship brand, Honasa Consumer Ltd. decided to expand its product repertoire by launching other brands focused on various segments of health, beauty, skin, and hair care. Their second brand was The Derma Co., which provides personalized skincare solutions for different skin concerns. The clinically proven ingredients and customized approach led to the skyrocketing fame of their second brand as well.
In 2021, Honasa Consumer Ltd. launched two more brands – Aqualogica and Ayuga. While Aqualogica was India’s first hydration-based skincare brand, crafted to suit the Indian skin and tropical climates, Ayuga provided Ayurvedic products in an easy-to-use and modern avatar. The same year, Honasa acquired Momspresso – a user-generated content platform with an engaged community of 3 million monthly active users.
The year 2022 say HCL’s portfolio expanded with strategic acquisitions of two more brands – Dr. Sheth’s and BBLunt. The very same year, Honasa acquired the landmark of India’s first unicorn of 2022 and The Derma Co. crossed the 100 crore ARR mark.
Today, Honasa Consumer Ltd. has a diverse portfolio of brands and a strong digital presence across multiple channels both in India and abroad. While adhering to its mission of offering secure, all-natural, and environmentally friendly personal care products, the business continues to innovate and broaden its product line.
Honasa Consumer Ltd Mission and Vision
The goal of Honasa Consumer Ltd. is to offer premium personal care and home care products that are safe, effective, and manufactured with natural and sustainable ingredients. The business is dedicated to producing goods that are beneficial to both consumers and the earth. Honasa Consumer Ltd’s mission is to become a market leader in the personal and home care sector by providing customers with cutting-edge, cost-effective products that meet their changing requirements.
The company strives to accomplish its goal and vision by consistently developing new products, methods, and technologies. In addition, Honasa Consumer Ltd works hard to foster a culture of openness, responsibility, and social responsibility with its partners, customers, workers, and other stakeholders. The business is dedicated to having a positive influence on society and the environment and believes in generating shared value for all of its stakeholders.
Brand Purpose
Honasa Consumer Ltd’s purpose is to offer consumers sustainable, natural, and safe personal care products while fostering moral behavior. The business respects nature’s power and works to capitalize on its advantages to produce products that are kind to the skin and the ecosystem.
Honasa Consumer Ltd considers personal care to include not only feeling and being healthy but also looking nice. The company’s products are made to meet the changing requirements of its clients and give them an all-natural, holistic approach to personal care.
Honasa Consumer Ltd not only provides secure and all-natural goods but also supports charitable giving. The business promotes a number of social causes and projects, including women’s empowerment, education, and environmental conservation.
Awards and Accolades
In recognition of their dedication to quality, innovation, and sustainability, Honasa Consumer Ltd. and its companies have received numerous awards and accolades:
- Co-Founder Ghazal Alagh won the GQ’s 30 Most Influential Young Indians Of 2022
- HCL won the Super Startups Asia award in
- It was honored with ET 40 under 40 awards by Economic Times
- Ghazal Alagh was awarded the BW 40 under 40
- The India Business Leader Awards honored Ghazal Alagh with the Young Turks Startup of the Year award
- HCL won the ET Edge Best Brands award by The Economic Times
- It was certified as a Great Place to Work from Dec 2021 to Dec 2022 and also from Dec 2020 to No 2021. Recently, it created a hat trick by bagging the same award for Dec 2022 to Dec 2023 as well.
- Prestigious Brands Asia awarded HCL as India’s Most Admired Brand award in 2021-2022
- It was also felicitated with Nielsen BASES Breakthrough Innovations 2020
- It won The Times of India Most Valued Mother & Child Brands 2020
Final Thoughts
With so many feathers to its crown, HCL is marching forward with good intentions, a positive vision, and unshakeable greed to succeed in the industry. What started as a mission to provide for their personal need has grown to become a billion-dollar company today, solving similar needs of several mothers and children globally.
